Production of brochures and other materials
To raise awareness that Usuki City is a UNESCO Creative City of Gastronomy, we produce promotional materials such as brochures and banners.
Creative City of Gastronomy Usuki Storybook: Musubu (“To Gather and Connect”)
We publish a booklet to help many people, including local residents, learn about the food culture that Usuki City is proud of.
Complete Edition
An overview of Usuki’s food culture.
- Fermentation and brewing culture
- Sake brewing
- Frugality and thrift (local cuisine)
- Compost manufacturing
- Organic agriculture
- Abundant seas
Local Sake Edition
Introduces the initiatives and craftsmanship of the four sake breweries in Usuki City.
- Each brewery’s initiatives
- Recommended sake selections from the four breweries
- Introductions to brewery ope rated shops
Tableware Edition
Introduces the initiatives and aspirations of three kilns active in Usuki City.
- Each kiln’s initiatives
- Column: Usuki’s future as seen through craft and food culture
Sea Edition
Introduces various attractions related to the sea, including Usuki’s fisheries.
- Feature: Joint shipment initiative for cutlassfish
- Map of Usuki’s fishing ports and fishing bays
- I llustrated guide to Usuki fish
- 10 types of fishing practiced in Usuki
- “Thinking about Usuki’s Future with Youth” (opinion exchange meeting by students of Usuki High School and Marine Science High School)
- Sustainable aquaculture in Usuki (pearls and yellowtail)
- Arranged local dish recipes using fish
Soil Edition
Introduces initiatives such as environmentally friendly agriculture that begins with compost manufacturing in Usuki City.
- School lunches that nurture children’s lives
- Full roundup of “Honmamon” agricultural products
- For building the “soil” essential to delicious produce
- Why is soil important?
- Dialogue: Usuki and “Honmamon” agricultural products today…
- What we can do now
Miso & Soy Sauce Edition
Introduces the efforts and aspirations of the three miso and soy sauce makers in Usuki City, as well as reflections on why brewing culture flourished in Usuki.
- Why did Usuki develop a miso and soy sauce brewing culture?
- How did it become a town of brewing?
- Three different histories
- Surprising episodes related to miso and soy sauce
- Miso and soy sauce the three companies are proud of
Traditional Cuisine Edition
Introduces traditional dishes remaining in Usuki City (local cuisine and honzen cuisine).
- Local cuisine born from frugality and thrift
- Eating Usuki local cuisine at restaurants
- Local recipes (Kirasu-mameshi; Kioi and Kayaku)
- Honzen cuisine living on in Usuki (history, dishes, etiquette, and the thoughts of participating restaurants)
Other promotional materials produced
Logo mark / flags / vertical banners / mini banners / paper bags / clear files / aprons / sashes / happi coats / tablecloths / noren curtains / backdrop panels for press conferences, etc.